The NFT market, a now booming space, saw one of its biggest players, VeVe, launch NFTs of some of the world’s largest brands in 2021. VeVe, an app-based marketplace for digitally licensed collectables that allows users to purchase common, rare, or unique NFTs. The app held the launch of multiple NFTs ranging from Disney to Coca-Cola.
VeVe can easily be categorised as one of the best NFT trading platforms. Users can showcase their collectables in virtual showrooms as well as sell or trade them. VeVe also offers Augmented Reality (AR), which allows users to perform a variety of feats with their collectables. Making it a perfect platform for brands with large followings to launch their NFTs.
NFTs on VeVe – The Big Brands
Marvel
One of the first brands to launch NFTs, Marvel in collaboration with Orbis Blockchain Technologies Limited, aimed to launch a global digital collectible experience for their fans across the world. Unlike ever before, the collection allows fans to purchase and interact with Marvel’s official characters in 3D statues. Moreover, fans would have access to digital comic books through mixed reality via the VeVe platform.
According to Marvel.com, fans will be able to purchase Gems on VeVe and use it to buy and sell Marvel NFTs. Additionally, VeVe provides Marvel fans with the opportunity to trade or hunt rare NFT comic books. Fans may also showcase their collections in virtual showrooms.
Disney
In October 2021, Disney announced its plan to launch its first-ever lineup of NFTs on the platform, VeVe. The lineup labelled ‘Golden Moment’ consists of iconic characters and logos picked solely for this limited release. This seemingly marks the beginning of the inception into NFTs by the many brands under the Walt Disney family company, except marvel. These include:
- Star Wars
- The Simpsons
- Pixar
- Walt Disney Animation Studios.
The products were priced at $60 with six to twelve thousand NFTs available for each item.
Star Trek
In September 2021, the Star Trek Franchise officially entered the world of NFTs, releasing on VeVe 3D models of two iconic Star Trek ships: the U.S.S. Enterprise-D and the Borg Cube. Two editions of each model were open to purchase, with a 1:1000 scale Borg Cube priced at $40 and a 1:1 scale Borg Cube at $110. Additionally, the 1:1000 scale Enterprise-D priced at $60 and a $1:1 scale Enterprise-D at $130.
DC Comics
Similar to Marvel, the comic book brand announced its plan to launch NFTs in October 2021. Fans would then be able to purchase NFTs of their favourite superhero characters as collectables on the platform. DC aims to provide fans with a level of rarity in their NFTs. This means each character would have three covers with three levels of rarity ranging from Common NFT to Rare NFT to Legendary NFT.
Coca-Cola
Coca-Cola made its first appearance as an NFT in August of 2021 on VeVe. The major corporation sold collectables in an online sale for a charity on a winning bid of almost $575,883. Following their initial release, they issued a new collection of four branded NFTs amassing around $1 million in sales.
Conclusion
In the upcoming years, the popularity surrounding NFTs will only increase. As VeVe moves forward in becoming the first carbon emission free NFT trading platform, many more brands will find their way to the platform. Right now, people are just throwing money at these projects so there’s a lot of noise for new investors to wade through.
